A deeper look into why the brand Phosday is and what inspired its pursuit.

Our founder is Kendall Watkins. Bred and Steered in Peoria, Illi. Kendall began pursuing interests in acting at a very young age. With the daily struggle of being swayed by the crowd, Kendall chose to stand apart and focus on self encouraging journeys. The logo of Phosday shows homage to Kendall’s late cousin Kensey Ross. It is a testament of not letting bliss distract you from your goal and never let your work overwhelm you into forgetting to enjoy being alive.